Neutrogena

Neutrogena’s latest brand evolution required a complete reimagining of its owned social channels. To meet this moment, we’ve ushered in a new era of content that feels less like traditional advertising and more like a natural extension of the lifestyles Neutrogena’s most sought-after beauty enthusiasts already curate for themselves.

By elevating the brand’s social aesthetic, we are delivering an “IRL-inspired” visual and tonal identity. One that reflects real environments, experiences, and cultural touchpoints of Gen Z, that intercepts them in the places and spaces they naturally are, while maintaining Neutrogena’s signature authority in beauty and science.