Georgia Lottery

When The Georgia Lottery wanted to activate a social-first campaign for March Madness, they came to us to bring the fun and excitement of playing KENO! to small screens across the state. We worked with established brand characters and put them in a new and unexpected format: a playful podcast series that spreads the joy of playing and winning through a cultural and native lens.

DOBBINO’s ongoing collaboration with The Georgia Lottery has enabled the brand to engage new and existing players in authentic ways across platforms, all while supporting their mission of enhancing educational funding through tuition grants, scholarships, and Pre-K programs.